This means memes are deeply contextual that unless you know the history behind them or the situation it alludes to, you won’t really get it. You can see this in how people instantly recognize a bunch of sticks lined up in a certain way as the loss meme. In terms of memes, their context is built on top of each other, where one meme influences others, hence giving birth to meme derivatives and meta memes. This word may seem intimidating, but all this means is that a piece of literature is a derivative of a predecessor. Memes have a recognizable structure where you can change some items but still invoke the same feeling or essence of that meme, like the Change My Mind meme. You can usually spot memes with these attributes: Templatability More often than not, memes are used as satire where they have political or social commentaries, trying to make sense of these events through humor. Typically coming in the form of a photo or a video, people use memes to express how they perceive cultural symbols, social ideas, or current events that may go viral, depending on how funny and relatable you can be. However, memes have taken a life of their own-although not too far from the original-and rebranded themselves into today’s meaning, all thanks to the power of social media. The world owes one of its top forms of humor to Richard Dawkins, an evolutionary biologist who coined the term “meme” in his book “The Selfish Gene.” Here, the word meme originally describes the rapid spread of an idea, behavior, or style from one person to another in a given culture. Get in, folks! Get to know more about memes and what meme marketing can do for your business. But what makes it different from the rest? As the internet breeds more and more memers, businesses have started to use memes in their marketing efforts. Its ability to capture the audience’s attention and better recall has brands latching on it with great effect. One of the most prevalent trends ever since the birth of internet culture is the use of memes. Now that the world has entered the age of smartphones and the internet, marketing has taken on a new form. From physical flyers to digital ads, it has certainly come a long way. Marketing strategies continually evolve, reflecting the zeitgeist of the times as society moves forward.
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